Rooted in Guatemala,
Grown for the World
One century of passion, hard work, and commitment to sustainable farming, this is the Palo Blanco story.
A Family's
Vision for the Land
It began in 1905 when Otto Bruderer emigrated to Guatemala from the canton of Appenzell in Switzerland and found employment as an accountant on the coffee plantation La Libertad y Anexos in the department of Quetzaltenango.
What started as a local operation supplying regional markets quickly attracted attention from international buyers who recognized the superior flavor and consistency of Palo Blanco's produce. By 1998, our first export container crossed the Atlantic to Europe.
Today, Palo Blanco is a vertically integrated agroindustrial company — from seed to shelf. But the family values that sparked it all remain at the core of every decision we make.
1990
Year Founded
Our Journey
Founded
Palo Blanco is established by the Morales family on 40 hectares of Pacific-coast land in Guatemala.
First Export
Our first container of bananas sets sail to European markets, marking the beginning of an international journey.
Expansion
We triple our farmland and add avocado and plantain production lines to meet growing global demand.
Certification
Palo Blanco earns Rainforest Alliance and GlobalG.A.P. certifications, affirming our sustainability commitments.
Processing Plant
A modern processing and packaging facility opens, allowing greater volume and extended shelf life for all products.
New Products
We launch our guacamole and specialty coffee lines, moving beyond raw produce into value-added products.
Global Reach
Palo Blanco now exports to 25+ countries across Europe, North America, and Asia, with 500+ people in our team.
Our Core Values
Excellence
We keep every promise — to our customers, our employees, and the land we farm.
Ethics and Honesty
Profitable farming and environmental stewardship are never in conflict. We prove this every day.
Result Oriented
We treat every supplier, buyer, and community partner as a long-term relationship worth nurturing.
Perseverance
From seed to shelf, mediocrity has no place in anything we do. Quality is our baseline.
People First
We are always looking for new ways to improve our processes and products.
Teamwork
We are a team of people who are working together to achieve our goals.
Meet the People Behind Palo Blanco
Our story is made by our people. Learn about the team and culture that makes everything possible.
People & Culture